THE RISE OF RICH MEDIA
Jonathan Milne – General Manager, EMEA at Celtra, Inc. The post THE RISE OF RICH MEDIA appeared first on LoopMe.
View ArticleMOBILE VIDEO & CROSS-DEVICE
Liam Pook, Mobile Director at Essence Liam Pook, Mobile Director at Essence, talks about cross device strategies and mobile video being a driver for mobile innovation. The post MOBILE VIDEO &...
View ArticleHAPPY NEW YEAR
Happy 2015 from LoopMe in 18 different languages (including Klingon!) To ease you back into the work routine, just a bit of fun from us at LoopMe, wishing you all a very Happy 2015! 2014 was an intense...
View ArticleDATA & MACHINE LEARNING
Paul Phillips, Founder & Board Director at Causata Inc. Paul Phillips Founder & Board Director at Causata Inc., on Data and Machine Learning and their roles in mobile advertising. The post DATA...
View ArticleMOBILE & THE MEDIA STRATEGY
Scott Curtis, Mobile Development Director at Starcom MediaVest Group Scott Curtis, Mobile Development Director at Starcom MediaVest Group, gives his take on the integration of mobile into brand’s media...
View ArticleTHE FUTURE OF MOBILE
Steffen Krabbenhøft, Head of Mobile EMEA at MediaCom Steffen shares his thoughts on the mobile industry’s rapid growth, new ad formats, wearable technology, video and how brands are overcoming...
View ArticleThe Importance of Data
Ibrahim Dai, Head of Global Business Development at TalkingData Ibrahim talks about the importance of data, its role in the mobile advertising ecosystem and shares his predictions on how this will...
View ArticleHow the Mobile Space will Evolve
Paul Frampton, CEO of Havas Media Paul gives his take on how the mobile space will evolve, touching on the impact of phablets, mobile video’s effect on TV, as well as the role of ethics, brand...
View ArticleHappy Birthday YouTube!
LoopMe TV is celebrating 10 years of YouTube and asked people on the streets of London for their favorite YouTube video. What’s yours? The post Happy Birthday YouTube! appeared first on LoopMe.
View ArticleHow much should you be spending on mobile advertising?
MMA’s latest research shows that 10 – 20% of total media budgets should be spent on mobile advertising today! The post How much should you be spending on mobile advertising? appeared first on LoopMe.
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